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Defining Commercialization Targets: 6 steps of Market Intelligence & Foresighting

Embracing Market Intelligence & Foresighting empowers businesses to drive successful technology commercialization and achieve long-term growth. 

Market Intelligence & Foresighting is a crucial step in the technology phase of product commercialization. By following these six steps - defining research objectives, data collection, data analysis, market trend identification, competitive analysis, and foresighting - businesses can gather valuable insights into customer needs, market trends, and competitive landscape. This information enables informed decision-making, supports the development of innovative products, and helps businesses stay ahead in a rapidly evolving market. 



What is the Product Commercialization Process? 

Product commercialization refers to the process of introducing a new product or service into the market and making it available for sale to consumers. It involves all the activities and strategies that transform an idea, concept, or prototype into a marketable product. Commercialization is a crucial step in the product development cycle and involves various stages, including market research, product design and development, manufacturing, marketing, and sales.

Five key steps in the commercialization process:

  1. Marketing
  2. Technology
  3. Engineering
  4. Capitalizing
  5. Producing

Read more about Product Commercialization


Market Intelligence & Foresighting:  providing insights into how businesses can effectively leverage this process to drive successful technology commercialization.

Step 1: Define Research Objectives:

The first step in Market Intelligence & Foresighting is to establish clear research objectives. Define what information you aim to gather, such as understanding customer preferences, identifying market trends, or exploring potential market gaps. This step lays the foundation for subsequent data collection and analysis, ensuring focused and targeted research efforts.

Step 2: Data Collection:

Data collection involves gathering relevant information from various sources to gain a comprehensive understanding of the market. It includes both primary and secondary research methods. Primary research involves directly interacting with customers, conducting surveys, interviews, or focus groups. Secondary research entails analyzing existing data, market reports, industry publications, competitor analyses, and online sources. Collecting a diverse range of data ensures a well-rounded view of the market landscape.

Step 3: Data Analysis:

Once data is collected, it's time to analyze and interpret the information gathered. This step involves organizing and structuring the data to identify patterns, trends, and insights. Data analysis techniques such as statistical analysis, market segmentation, and trend analysis help extract valuable information from the raw data. By identifying patterns and correlations, businesses can make informed decisions about market positioning, product development, and future strategies.

Step 4: Market Trend Identification:

In this step, businesses identify current and emerging market trends to understand the evolving needs and preferences of customers. Analyze data to identify shifts in consumer behavior, technological advancements, regulatory changes, and market dynamics. This allows businesses to anticipate market demands and adapt their product offerings accordingly. Additionally, keeping an eye on emerging trends helps identify potential opportunities for innovation and staying ahead of competitors.

Step 5: Competitive Analysis:

Conducting a comprehensive competitive analysis is crucial to understand the competitive landscape and identify key players in the market. Evaluate competitor products, pricing strategies, distribution channels, marketing approaches, and customer feedback. This analysis helps businesses identify their unique selling points and areas where they can differentiate themselves from competitors. By understanding competitor strengths and weaknesses, businesses can develop strategies to gain a competitive edge.

Step 6: Foresighting and Strategy Development:

Based on the insights gained from market intelligence, businesses engage in foresighting to anticipate future market developments. This involves analyzing trends, consumer behaviors, and technological advancements to project how the market will evolve over time. Foresighting helps businesses identify potential opportunities, threats, and risks. By integrating foresighting into strategic planning, businesses can develop effective long-term strategies and align their product roadmap with anticipated market needs.


While it's tempting to rely solely on internal resources and capabilities, working with experienced commercialization experts can offer a multitude of benefits that accelerate the commercialization process, control costs and timelines, and mitigate failure risks. Learn more about the value of product commercialization partnerships

Understanding the importance of the Product Commercialization Process

Overall, commercialization aims to bridge the gap between an innovative concept or technology and its successful introduction and adoption in the market. Commercializing a product or service requires a well-defined and systematic approach. By integrating the Product Commercialization Steps, businesses can effectively identify their target market, develop robust technology, transform concepts into tangible offerings, secure the necessary funding, and scale up production. Embracing each step and understanding its significance empowers businesses to navigate the complex commercialization process and increase their chances of achieving market success.

customer journey


Ready to Begin your Product Commercialization Project? 

commercialization12Whether you’ve created a new technology, or have an innovative way to use an existing solution, Boston Engineering will turn your ideas into reality.  Our Commercialization experts and Industry Partners will enhance your current team or manage the entire Product Commercialization Process from Market Analysis to Production. Don't leave complex projects or high visibility product launches to chance. Know you're going to get the results you want by working with industry leaders in design, development, and deployment of innovative products driven by Novel Engineering. Contact Boston Engineering Today to get started.

Let's start the Product Commercialization Conversation

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