3 Augmented Reality Applications to Enhance Strategy

Create Sustainable Competitive Advantage through  Augmented Reality Technology. 

Augmented Reality has the power to differentiate your business from your competition in ways that provide a lasting impact. From empowering your production workforce, to revolutionizing your training process, or customizing your customer experience, Augmented Reality can supercharge your strategy across all your business functions.

What is Augmented Reality? Augmented Reality (AR) is "is a highly visual, interactive method of presenting relevant digital information in the context of the physical environment—connecting employees and improving business outcomes, " according to leading AR solutions firm PTC. 

Practically speaking, for businesses in a range of industries, and managers with a range of responsibilities, AR addresses today’s operational, service, and sales challenges with a nod to the future of business: better information and faster delivery that strengthens companies against uncertainty, while building competitive advantage.

Applications for Augmented Reality Technology

AR technology allows for real time interactions between employees, data, and instructions. Innovative thinkers can take this expanded access to information and apply it in ways that create sustainable value across a business. Here are three specific application areas where AR has been successful:

Empowered Frontline Workforce: Place information in the hands of your workforce to increase first time yield and reduce scrap and rework costs. Provide immersive technology to allow for expert-assisted production oversight in real time, freeing money and time for other initiatives. The result? Improved productivity, better throughput and output predictability, saving money and giving you the edge on your competition. Learn how global brands have been applying Augmented Reality to improve their processes.

Revolutionized Training Processes: Augmented reality will help narrow the skills gap between your company's Subject Matter Experts and your new hires, while maintaining higher-than-average service levels. Field Technicians require hands on training and continued technical support, even as their experience and efficiency grows. Augmented Reality (AR) has become an integral part of the service and support operations of global organizations. providing in field, visual, step-by-step work instructions, real time pairing with remote experts, and data visualization to aid in troubleshooting and reduce service time. See how others have built a service training model that creates value for their brand.

Customizable Sales Experience:  Product and Service sales has become a hands on process: first hand experience with potential buyers increases your chances of closing sales and shortening times to close – all while reducing your go-to-market costs. Bring real time performance data and Subject Matter Expert interactions to your sales calls. Increase the value of your brand by providing your customers with an experience unique to your industry. See how major global brands are leveraging Augmented Reality to provide best in class customer experience. 

Ready to Start the Augmented Reality Journey? 

With the capability of saving time and money in operations, improving field service, and creating efficiencies in your sales process-- AR is a currently available technology to provide an advantage against competition, and a buffer against uncertainty.

Whether you’re seeking to meet rising manufacturing demands, offer more efficient training and service delivery, or revamp marketing & sales efforts—PTC Vuforia Augmented Reality Solutions Suite has the tools to tackle these issues head on and incorporate your specific needs. Let us help you create the roadmap to success: Get the full ROI from Augmented Reality by working with Boston Engineering.

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